Art direction for the supermaket chain Bonpreu XII Cooking Contest advertising campaign. The concept is the “invasion” of great dishes and the graphic solution was a recall to vintage sci-fi movies posters, about aliens and UFO invasions.
Art direction for the organic food campaign by Bonpreu supermarkets. The idea was to focus on the real flavour of the produces. Nothing special, just their real flavour. So we proposed a sort of old school campaign, when what was announced was the produce itself, with its basic characteristics. This time we don’t sell a mood of life or an actitude, we just want to sell the produce itself. That’s why (in this case too) we chose a vintage style, recalling the 50s and 60s advertising campaign, with straight and direct messages.