Corporate identity for Giconi, the new brand within flight suits, where skydiving meets fashion.
Giconi directs its flight wear towards the general public and it’s designed for enthusiasts both within skydiving as well as wind tunnels flyers. The name Giconi means bird in Emu, the language of Kenya and Tanzania. Birds migrate in their eternal search for the sun and blues skies, as does the nomadic parachutist, so what greater name to represent these new “skin” in the sky?
Giconi desires to capture this nomadic movement and way of life to give a further evolution to flight wear. Giconi wants to revolutionize the sky as it is the first brand to create a symbiosis between technical flying suits and fashion industry.