Itrio
Art direction and illustration for Montemarcuccio Cellars' extra virgin olive oil. The brand identity and label design draw inspiration from Valle d'Itria, a renowned landscape in Puglia characterized by its distinctive red soil, white stone trulli (the region's traditional conical-roofed dwellings), and vast groves of ancient olive trees. The artistic style pays homage to the historic graffiti symbols that traditionally adorn the trulli walls.
2024